Sony Found That Japanese Commuters Had Difficulty Using Standard Laptops

question 110

Multiple Choice

Sony found that Japanese commuters had difficulty using standard laptops on crowded rush-hour trains since standing commuters have no laps.So it created the U as a "standing computer." The U includes a touch screen and small keyboard that can be used while standing or on the move.This is an example of ________.

• A)straight product extension
• B)product invention
• C)product adaptation
• D)dual adaptation
• E)standardization

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Definitions:

Retail Food Sales

The selling of food products directly to consumers as the end user, typically through establishments like supermarkets or restaurants.

Predatory Pricing

A pricing strategy where a product or service is set at a very low price with the intent to drive competitors out of the market or to prevent new entrants from establishing themselves.

Geographic Segment

A market division strategy where a business segment is defined based on geographical boundaries.

Competitors

Entities engaged in a commercial contest with one another, often vying for the same market or customer base.