An Ad in a Professional Journal Targeted to an Audience

question 147

Multiple Choice

An ad in a professional journal targeted to an audience of dentists asked dentists to recommend Crest toothpaste to their patients. It offered toothpaste samples that dentists could buy at cost to give to their patients to encourage patients to take better care of their teeth. The manufacturer of Crest toothpaste was using ________.

• A) viral marketing
• B) stealth marketing
• C) a push strategy
• D) a pull strategy
• E) public relations

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Definitions:

Cloud Storage Configuration

The process of setting up and managing online services that store data on remote servers accessible from the internet.

Medical Records

Documents that contain the history, diagnosis, treatment, and prognosis of a patient's medical condition.

Local Hard Drive

The primary storage device physically inside a computer, used for storing software, documents, and other data locally on the machine.

Internet Access

The ability of individuals or organizations to connect to the Internet using computers and mobile devices.