Why Are People Reached by Direct Mail Better Prospects for a Company

question 71

Essay

Why are people reached by direct mail better prospects for a company than those reached by mass media such as television or magazines?

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Definitions:

Self-Efficacy

An individual's belief in their capacity to execute behaviors necessary to produce specific performance attainments.

Intrinsic Motives

Internal driving forces that prompt action, based on personal satisfaction, curiosity, challenge, or enjoyment, rather than external rewards.

Introverted Archetype

A personality type characterized by a preference for solitude, deep thought, and a focus on internal feelings rather than external sources of stimulation.

Reciprocal Determinism

This concept in psychology suggests that a person's behavior is influenced by both their environment and personal factors, and these elements interact in a bidirectional manner.