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Because Customers Almost Always Have Objections During the Presentation or Closing

question 17

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Because customers almost always have objections during the presentation or closing step of the selling process, all salespeople should anticipate and be prepared to respond to objections.

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Definitions:

Commercially Prepared

Pertains to products, especially foods or medicines, manufactured and sold by businesses rather than made at home.

Questionnaire

A research instrument consisting of a series of questions for the purpose of gathering information from respondents.

Personal Opinions

Individual beliefs or judgments that are not necessarily based on fact or knowledge.

Correlational Research

Research in which the goal is to describe the strength of the relationship between two or more events or characteristics.

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