When a Company Provides Financial Support for an Event Such

question 138

Multiple Choice

When a company provides financial support for an event such as a concert or tournament,it is using the public relations activity of ________.

• A)lobbying
• B)sponsorship
• C)ambient advertising
• D)guerilla marketing
• E)flash mobbing

---

Definitions:

Adoption of New Technology

The process by which individuals, businesses, or societies begin using new technological tools, systems, or products, often to improve efficiency, productivity, or quality of life.

Government Aid

Financial assistance or other resources provided by the government to individuals, organizations, or countries in need.

Profit-Making Organizations

Entities that operate with the primary goal of earning revenue in excess of their operational costs.

Private Non-Profit Agencies

Organizations that operate independently from government control, not seeking to generate profits for owners or shareholders, and often focused on serving social or community-based causes.