Which of the Following Should Be the First Step of Developing

question 148

Multiple Choice

Which of the following should be the first step of developing an advertising campaign?

• A) set the budget objectives
• B) establish the advertising message
• C) understand the target audience
• D) draft the creative brief
• E) select the execution format

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Definitions:

Conformity Compliance

The act of matching attitudes, beliefs, and behaviors to what is perceived as normal within a society or group.

Obedience Factors

Variables or aspects that influence the degree to which individuals comply with orders or directives from authorities.

Cultural Influences

Factors derived from societal norms, values, practices, and beliefs that shape individual behaviors, perceptions, and attitudes.

Cultural Truisms

Beliefs or notions that are widely held in a culture and are so evident to its members that they are seldom questioned.