________ Is a Measure of the Percentage of People in the Target

question 29

Multiple Choice

________ is a measure of the percentage of people in the target market who are exposed to the media vehicle at least once during a given time period.

• A) Reach
• B) Frequency
• C) Impression
• D) Exposure
• E) Gross rating

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Definitions:

Institutions

Organized and established structures or mechanisms of social order governing the behavior of members of a community or society.

Rawls

John Rawls was an American political philosopher in the liberal tradition, best known for his theory of justice as fairness.

Underlying Principles

The fundamental ideas or concepts that form the basis of a system, theory, or philosophy.

Public System

A structured organization or network managed or funded by the government that provides goods or services to the public.