The Consumer Orientation Maintains That Marketers Must Satisfy Customers' Needs

question 86

True/False

The consumer orientation maintains that marketers must satisfy customers' needs in ways that also benefit society.

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Definitions:

Teletype (TTY) Device

A specially designed telephone that looks very much like a laptop computer with a cradle for the receiver of a traditional telephone. It is used by the hearing impaired to type communications onto a keyboard.

Hearing-Impaired

A term referring to individuals who have partial or total inability to hear.

Relay Service

A communication service for individuals with hearing or speech disabilities, facilitating telephone conversations with the assistance of an operator.

Self

The individual's conception and expression of their own identity, feelings, and personality.