If You Were Conducting a Telephone Survey of Households Using

question 12

Multiple Choice

If you were conducting a telephone survey of households using random digit dialing numbers and you determined that you needed a sample size of 1,100,which of the following would be most accurate?

• A)You would need to obtain exactly 1,100 telephone numbers to call.
• B)You would need to obtain far less than 1,100 telephone numbers because you know that many will not answer or cooperate anyway.
• C)You will need some multiple of the 1,100 numbers in order to ensure you account for factors such as numbers that are for business phones,ineligible households (incidence rate),and those numbers dialed whose owners refuse to participate.
• D)You will need only a few extra numbers to allow for those who have moved away.
• E)You start off with 1,100;there is no way to determine approximately how many numbers you will actually need.

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Definitions:

Subcultures

Subgroups within the larger, or national, culture with unique values, ideas, and attitudes.

National Culture

The set of shared values, beliefs, practices, and norms that characterizes the population of a nation.

Unique Values

Distinctive qualities or principles held by an individual, organization, or product that set them apart from others.

African American

An ethnic group in the United States with total or partial ancestry from any of the black racial groups of Africa.