Which One of the Following Is NOT an Objective of Focus

question 91

Multiple Choice

Which one of the following is NOT an objective of focus groups?

• A)generate ideas
• B)understand consumer vocabulary
• C)reveal consumer needs
• D)determine quantities of proposed new products/services that will be sold in a given market
• E)reveal consumer attitudes

---

Definitions:

Attitudes

An individual's evaluations, feelings, and tendencies toward an object or idea, which can influence behavior and perceptions.

Rationalize Occurrences

The process of providing reasonable explanations for events, often to justify one's own behavior or beliefs, even if the explanations are not based on facts.

Nonsense Syllable

A string of letters or sounds that does not have a meaning in any language, often used in memory and learning experiments.

Instinctive Response

A natural or innate reaction to a stimulus or situation, which occurs without the need for conscious thought.