In Which Technique Below Are Consumers' Values Determined,followed by Determining

question 73

Multiple Choice

In which technique below are consumers' values determined,followed by determining which product or service attributes would be viewed as a means of achieving a desired value? For example,it is determined that "good health" is highly valued and "soy products replacing beef" is viewed as a means of achieving "good health."

• A)value salience analysis
• B)qualitative value interviews
• C)quantitative value interviews
• D)laddering
• E)value gradient analysis

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Definitions:

Leadership

The ability to influence, inspire, and guide others to achieve a common goal.

Transactional Leadership

A leadership style that focuses on the exchanges that occur between leaders and their followers, where leaders reward or discipline followers based on performance.

Personal Abilities

The skills, talents, and competencies that an individual possesses, which can contribute to their performance in various tasks or roles.

Profound Effects

Significant and deep impacts that alter or influence something substantially.