In Which Technique Below Are Consumers' Values Determined,followed by Determining

question 73

Multiple Choice

In which technique below are consumers' values determined,followed by determining which product or service attributes would be viewed as a means of achieving a desired value? For example,it is determined that "good health" is highly valued and "soy products replacing beef" is viewed as a means of achieving "good health."

• A)value salience analysis
• B)qualitative value interviews
• C)quantitative value interviews
• D)laddering
• E)value gradient analysis

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Definitions:

Profit-maximizing Output

The level of output at which a company achieves the highest possible profit, where marginal cost equals marginal revenue.

Marginal Cost

The cost escalation resulting from the creation of one additional unit of a good or service.

Lawn-mowing

The process of cutting the grass in a yard or field to a uniform length, typically using a manual, electric, or gas-powered lawn mower.

Short-run Supply Curve

A graphical representation showing the relationship between the price of a good and the quantity supplied over a short period.