A Wealth of Secondary Data Is Available Concerning the Lifestyles

question 47

True/False

A wealth of secondary data is available concerning the lifestyles and purchasing habits of demographic groups.Since the people in demographic groups tend to make similar purchases and have similar attitudes,this secondary data is heavily scrutinized by marketers.

---

Definitions:

Transaction Costs

Expenses incurred when buying or selling goods and services, which can include fees, taxes, and other charges.

Internet

A global network connecting millions of computers, enabling the exchange of data, news, and opinions.

Transaction Costs

The expenses incurred when buying or selling goods or services, beyond the price of the goods.

Opportunity Cost

The value of the next best alternative forgone as the result of making a decision.