One of the Implications of the Service-Dominant Logic for Marketing

question 30

Multiple Choice

One of the implications of the service-dominant logic for marketing philosophy is that:

• A)to practice marketing well in today's environment requires access to more and better information than in the past.
• B)third world countries specializing in services will have an advantage in the marketplace in upcoming years.
• C)more firms should try to create short-term customer relationships to quickly increase profitability.
• D)less information will be required for decision makers in the future.
• E)because of social media,less collaboration with customers is required for decision making.

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Definitions:

Historically Significant

Pertaining to events, places, people, or artifacts that have had a noteworthy impact on history, contributing to cultural, social, or political developments.

Behavior Genetics

The study of the role genetics and the environment play in shaping behaviors.

Heredity

The hereditary passing of traits from parents to their children.

Depression

A mental health disorder characterized by persistent feelings of sadness, loss of interest, and various emotional and physical conditions.