A Firm Develops Line Extensions,new Brands or Alternative Product Forms

question 28

Multiple Choice

A firm develops line extensions,new brands or alternative product forms utilising similar technologies to appeal to multiple market segments.Identify the strategy employed here.

• A)flanker strategy
• B)fortress strategy
• C)confrontation strategy
• D)market expansion strategy

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Definitions:

Deodorant

A personal care product applied to the body to prevent or mask odor caused by the bacterial breakdown of perspiration.

Competitor-Oriented Pricing

A pricing strategy where a company sets its prices based on competitors' prices rather than solely on its own costs or consumer demand.

Bakery

A place where bread, cakes, cookies, and other baked goods are made or sold.

Price Orientation

An approach to pricing strategy focused on the cost to set prices, where customer demand or competition may play a secondary role.