Which of the Following Marketing Programs Is Used by the Niche

question 22

Multiple Choice

Which of the following marketing programs is used by the niche penetration strategy to increase the customers' ability to buy?

• A)moving relatively quickly to expand offerings to appeal to multiple segments
• B)offering free trial or extended warranty policies to reduce target customers' perceived risk
• C)attempting to maintain margins at level consistent with value of product to early adopters
• D)starting with high price but bringing out lower-priced versions in anticipation of competitive entries

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Definitions:

Physical Movement

The actual transfer or change in location of goods, which can be relevant in the management of inventory and supply chains.

Perpetual System

An inventory system that continuously updates the balance of inventory after each purchase or sale.

Average Cost Formula

An inventory costing method that assigns the average cost of goods available for sale to both ending inventory and cost of goods sold.

Net Realizable Value

The estimated selling price of goods minus the cost of their sale or disposal, essentially the net value obtainable.