'British Leyland Was Formed Through a Series of Mergers Involving

question 30

Multiple Choice

'British Leyland was formed through a series of mergers involving a number of British car manufacturers.It did not have a clear identity because it was new and manufactured a variety of brands,including Rover,Triumph and Austin-Morris.' Which constraint associated with an intense position does this example illustrate?

• A)Repositioning may result in alienating the product's current users despite the success with its newly targeted group.
• B)Success in repositioning efforts may well ensure losing the current group of users.
• C)The dilution of an existing intense position as a result of consolidation.
• D)The temptation to overexploit the position by using the brand name on line extensions and new products.

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