Permission Marketing Refers to

question 26

Multiple Choice

Permission marketing refers to

• A)the interactive,Internet-enabled system that allows individual customers to design their own products and services by answering a few questions and choosing from a menu of product or service attributes,prices,and delivery options.
• B)the consumer-initiated practice of generating content on a marketer's website that is custom-tailored to individual's specific needs and preferences.
• C)an Internet-enabled digital environment characterized by face-to-screen exchange relationships and electronic images and offerings.
• D)the solicitation of a consumer's consent to receive e-mail and advertising based on personal data supplied by the consumer.
• E)a process that automatically groups people with similar buying intentions,preferences,and behaviors and predicts future purchases.

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Definitions:

Legal Responsibility

The obligation to act according to the law as defined by a governing body, encompassing duties and liabilities.

Ethical Responsibility

Refers to the obligation to act in a manner that is fair, honest, and beneficial to both the society and the business.

Stakeholder Responsibility

The obligation to consider and address the interests and well-being of all parties affected by an organization's actions and decisions.

Formal Code Of Ethics

A written document that outlines an organization's values, principles, and standards for professional conduct.