The Competitive Environment in Some Industries Is Witnessing Developments Such

question 3

Multiple Choice

The competitive environment in some industries is witnessing developments such as build-to-order processes,mass-customisation of products and computer-aided design technology.What reason can be attributed to the rising importance of marketing segmentation in such an environment?

• A)Population growth has increased,and more product markets are maturing.
• B)Social and economic forces have resulted in customers with less disposable income.
• C)An increasing trend toward microsegmentation exists in which extremely small market segments are targeted.
• D)Competitive inertia during the market shakeout period as the market transitions from product maturity to the decline stage.

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