Nine West Retail Stores Is an International Operator of Shoe

question 1

Multiple Choice

Nine West Retail Stores is an international operator of shoe specialty stores.Each week,all Nine West retail outlets receive information about the fastest and slowest selling items in terms of style and colour; merchandise category (e.g.dress or casual) ; store,area or region; and for various time periods.This is an example of the use of:

• A)marketing databases
• B)competitive intelligence systems
• C)internal records systems
• D)client contact and sales force automation systems

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Definitions:

Ethical Theory

A system of principles designed to guide decision-making by determining what is morally right and wrong.

Deception

The act of misleading or tricking someone, often involving misrepresentation or withholding of the truth.

Absolute Obligation

A legal binding commitment that must be fulfilled under all circumstances, without excuses or conditions.

Ethical Theory

The branch of philosophy that involves systematizing, defending, and recommending concepts of right and wrong conduct.