Explain the Role of Action Plans in an Annual Marketing

question 16

Essay

Explain the role of action plans in an annual marketing plan.

Understand various needs theories and their applications to job satisfaction and motivation.

Comprehend the principles of Herzberg's two-factor theory and recognize motivator factors.

Identify primary mechanisms used by managers to meet employees' lower and higher-level needs.

Explain the role of fairness and equity in motivation according to Equity Theory.