Amazoncom Uses __________ to Compare Each User's Purchases with the Purchases

question 107

Multiple Choice

Amazon.com uses __________ to compare each user's purchases with the purchases of other users with similar preferences to create a list of purchase recommendations. Based on a customer's desire to purchase an author's e-book for her Kindle, Amazon might recommend an e-book by a similar author within the same genre.

• A)real-time e-commerce
• B)connectivity
• C)collaborative filtering
• D)interactive marketing
• E)personalization

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Definitions:

Approach to Time

The manner in which individuals or cultures perceive and manage time, often varying between seeing it as a linear progression or a more fluid concept.

Edward Hall

An anthropologist known for his work in the fields of cross-cultural communication and spatial dynamics, particularly the concept of proxemics.

Non-English-Speaking

Referring to individuals or communities that do not use English as their primary language.

Common Language

A language widely used among people of diverse backgrounds to communicate effectively.