The Eight-Second Rule Refers to the View That

question 236

Multiple Choice

The eight-second rule refers to the view that

• A)if a website doesn't attract a consumer's attention in the first eight seconds, the consumer will move on to a different site.
• B)customers will abandon their efforts to enter and navigate a website if download time exceeds eight seconds.
• C)any online purchase should take no more than eight seconds to complete.
• D)prospective customers will not wait longer than eight seconds for a response in a chat room.
• E)50 percent of online consumers will spend less than eight seconds "surfing" a website.

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Definitions:

Iris

The colored part of the eye surrounding the pupil, which controls the size of the pupil opening and thus the amount of light that enters the eye.

Subliminal Stimulation

The process of influencing someone's thoughts or behaviors by exposing them to stimuli below the threshold of conscious awareness.

Psychokinesis

The supposed ability to move or manipulate objects with the mind without physical interaction.

Subliminal Perception

The process by which stimuli are presented below the threshold of conscious awareness but still influence thoughts, feelings, or actions.