Brand Managers Can Use Twitter Strategically to

question 13

Multiple Choice

Brand managers can use Twitter strategically to

• A)respond to user criticisms about a brand through "re-tweets" to develop more satisfied customers.
• B)generate brand buzz by developing an official Twitter profile.
• C)tweet on topics that provide information of value to their customers.
• D)operate promotions in real time.
• E)all of the above.

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Definitions:

Attainable

Referring to a goal or objective that can be reached or achieved, especially through effort or strategy.

Per-Worker Production Function

A graphical representation that shows the relationship between the amount of output produced per worker and the amount of capital available per worker.

Shape

The external form or appearance of an object, defined by its outline or surface configuration.

Diminishing Marginal Returns to Labor

A principle stating that if the amount of a variable resource (such as labor) increases while other factors are fixed, the additional output generated by the additional input will eventually decrease.