Internet-Enabled Technology Employed in Transmitting Information from Marketer-To-Consumer, Consumer-To-Consumer, and Consumer-To-Marketer

question 13

Multiple Choice

Internet-enabled technology employed in transmitting information from marketer-to-consumer, consumer-to-consumer, and consumer-to-marketer is referred to as

• A) customerization.
• B) viral marketing.
• C) communication.
• D) spam.
• E) buzz.

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Definitions:

Performance

The manner in which an individual, group, or organization accomplishes tasks, goals, or objectives, often measured against some standards.

Discretionary Behavior

Voluntary actions by employees that are not directly or explicitly recognized by the formal reward system, which can contribute positively or negatively to an organization.

Employee's Role

The specific set of responsibilities, tasks, and duties assigned to an employee within an organization, along with the expectations for how those tasks are to be performed.

Emotions Discrepancy

The gap between the emotions one feels and the emotions one shows or is expected to show in a social context.