Visitors to the Universal Studios Theme Park Can Borrow One

question 232

Multiple Choice

Visitors to the Universal Studios theme park can borrow one of three user-controlled webcams to take pictures of the park and themselves enjoying the park.Then the webcam users can e-mail the pictures to their friends.The average webcam user sends four e-mails to friends and has resulted in more than 6 million park images being sent to potential visitors.Universal Studios is using __________ to promote its theme park.

• A)viral marketing
• B)opt-out marketing
• C)customerization
• D)niche marketing
• E)buzz marketing

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Definitions:

Equivalent Amount

The same value or quantity expressed in a different way or form.

Interest Rate

A proportion of an amount of money that is charged for borrowing or using it, usually presented as a yearly rate.

Rate of Return

The percentage gain or loss on an investment over a specified period.

Investor

An individual or entity that allocates money into a financial venture with the expectation of receiving future financial returns.