The Popularity of Multichannel Marketing Is Apparent in Its Growing

question 2

Multiple Choice

The popularity of multichannel marketing is apparent in its growing impact on online retail sales.Multichannel marketers are expected to register about __________ of U.S.online retail sales in 2012.

• A)40%
• B)50%
• C)60%
• D)70%
• E)90%

---

Definitions:

Acid Test Ratio

A financial metric that assesses a company's ability to pay off its short-term liabilities with its quick assets (cash, marketable securities, and receivables).

Current Assets

Assets that are expected to be converted into cash within one fiscal year or one operating cycle, whichever is longer.

Current Liabilities

Short-term financial obligations that are due within one year or within the normal operating cycle of a business.

Inventory

the total amount of goods or materials held in stock by a company, available for sale or use in production.