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How Do Online Consumers Differ from the General Population? What

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How do online consumers differ from the general population? What three characteristics of online consumers make them an attractive market?


Definitions:

Social Phobia

also known as social anxiety disorder, is the intense fear of being judged or negatively evaluated by others in social situations.

Agoraphobia

An anxiety disorder characterized by an intense fear of being in places or situations where escape might be difficult or help might not be available.

Specific Phobia

An intense, irrational fear of, or aversion to, a particular object, situation, or activity that poses little to no actual danger.

Social Phobia

A chronic mental health condition also known as social anxiety disorder, where social interactions cause irrational anxiety.

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