All of the Following Tactics Are Used to Generate Leads

question 142

Multiple Choice

All of the following tactics are used to generate leads EXCEPT:

• A)cold canvassing
• B)suggestive selling
• C)toll-free numbers
• D)coupons
• E)trade shows

---

Definitions:

Bad Debt Expense

An expense account that represents amounts deemed uncollectible from credit sales and highlights credit losses in financial statements.

Allowance for Doubtful Accounts

Allowance for Doubtful Accounts is a contra-asset account that reflects the estimated amount of accounts receivable which may not be collectible.

Credit Sales

Transactions in which goods or services are sold and payment is deferred, allowing customers to purchase products or services on account.

Uncollectible Accounts

Accounts receivable that are recognized as uncollectible losses due to the inability to collect from the debtor.