Explain the Difference Between Personal Selling and Sales Management

question 32

Essay

Explain the difference between personal selling and sales management.

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Definitions:

Global Market Entry

Strategies used by companies to enter into new international markets, involving consideration of factors like regulations, competition, and cultural differences.

Exporting

The selling of goods or services produced in one country to buyers in another country.

Direct Investment

An investment involving the purchase of the physical assets or a significant amount of ownership (stock) of a company in another country.

Indirect Exporting

A method of entering foreign markets by selling products through intermediaries, rather than directly to overseas customers.