In Thinking About Starting an Ad Campaign on Facebook,a Brand

question 45

Multiple Choice

In thinking about starting an ad campaign on Facebook,a brand manager considers

• A)that each user who visits a Facebook
• B) whether the ad had a balance of text, audio, and video when it is placed on users’ Facebook Pages.
• C) letting users specify ad positioning and placement on the Facebook Page.
• D) tracking new sales produced by the ad by linking it to a coupon code, product, or promotional offer.
• E) that advertising on Facebook Pages is free and is an economical advertising strategy.

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Definitions:

Compounded Annually

Compounded annually refers to the process where interest is added to the principal sum of a deposit or loan once per year, and future interest is earned on the interest from previous periods as well as the principal.

Time Value

The assertion that money held today is more valuable than equivalent amounts in the future because of its potential for earning.

Federal Income Taxes

Taxes levied by the national government on the annual income of individuals, corporations, trusts, and other legal entities.

Compounded Monthly

Refers to the process of calculating interest on both the initial principal and the accumulated interest from previous periods on a monthly basis.