Brand Managers Can Use Twitter Strategically to

question 13

Multiple Choice

Brand managers can use Twitter strategically to

• A)respond to user criticisms about a brand through "re-tweets" to develop more satisfied customers.
• B)generate brand buzz by developing an official Twitter profile.
• C)tweet on topics that provide information of value to their customers.
• D)operate promotions in real time.
• E)all of the above.

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Definitions:

Peripheral Members

Those participants in a group or organization who have a lower level of involvement or are marginal to the core activities.

Core Members

Individuals who are central to a group or team, typically taking on leadership roles, heavily influencing decision-making, or being crucial to the group's function.

Clique Network

A social network characterized by tightly knit groups of individuals who frequently interact with each other, often to the exclusion of outsiders.

Boundary-spanning Network

A network of relationships and interactions that extends beyond the internal boundaries of an organization, connecting it with external entities and information.