One of the Advantages Associated with Radio as an Advertising

question 56

Multiple Choice

One of the advantages associated with radio as an advertising medium is that it

• A)has a long exposure time.
• B)can target general audiences.
• C)has an unlimited amount of advertising time available.
• D)is relatively simple to convey complex messages.
• E)uses humor, sound, and intimacy effectively.

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Definitions:

Performance Data

Quantitative information related to the efficiency, effectiveness, and outcomes of various processes, systems, or employees.

Future Performance

An estimate or forecast of a person's, system's, or entity's actions and achievements in a period that is yet to come.

Future Decisions

Choices or resolutions that will be made at a later time, based on the evaluation of data, trends, and potential outcomes.

Capital Budget

A budget for investments in major physical assets, such as buildings and machinery, expected to provide benefits in the future.