A Business Hopes to Generate Large Online Sales Through Posting

question 88

Multiple Choice

A business hopes to generate large online sales through posting ads on social networking sites but only wants to pay when an ad actually generates a sale.That firm should use the performance measure of

• A)"cost per thousand," and pay $0.50 for every time an ad loads,up to $100 per month.
• B)a "negotiated measure," and pay $100 to post their ad for two weeks.
• C)"cost per click," and pay $0.50 for every visitor who clicks on the ad and goes to their website.
• D)"cost per action," and pay $50 for every purchase that originated from an ad on the site.
• E)"cost per liker," and pay $1.00 for every visitor who likes the advertised product.

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Definitions:

Educational Levels

The stages or degrees of formal learning, ranging from primary education to tertiary education and beyond.

Income Levels

Categories of annual personal or household earnings, often segmented into brackets such as low, middle, and high income.

Same-sex Civil Unions

Legal relationships offered by some jurisdictions to same-sex couples, providing rights and responsibilities similar to those of marriage, but without the designation of marriage.

Slight Majority

A small more than half portion of a group or quantity, indicating a narrow margin over the minority.