The Consumer Sales Promotion That Involves the Use of a Brand-Name

question 208

Multiple Choice

The consumer sales promotion that involves the use of a brand-name product in a movie,television show,video,or a commercial for another product is referred to as __________.

• A)co-branding
• B)subliminal tie-in
• C)product placement
• D)partnership promotion
• E)product parallelism

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Definitions:

Profit-Maximizing

A strategy or point at which a firm reaches the maximum possible profit with its current resources and constraints.

Fixed Cost

Expenses that do not change with the level of output or sales, such as rent or salaries.

Variable Cost

Expenses that change in proportion to the level of production or sales activities of a company, such as raw materials and direct labor costs.

Producer Surplus

The difference between what producers are willing to accept for a good versus what they actually receive, typically represented by an area on a graph.