The Greenpeace Campaign Against Nestlé Using Social Media Was Effective

question 2

Multiple Choice

The Greenpeace campaign against Nestlé using social media was effective because

• A)Greenpeace quickly agreed that Nestlé appeared to be acting in a socially responsible manner with a commitment to global sustainability.
• B)by using social media instead of traditional media,Greenpeace was saving trees.
• C)Greenpeace effectively used a variety of media,both traditional and social,for its "shock campaign."
• D)the attention Greenpeace garnered helped to promote the sales of Nestlé's Kit Kat candy bars.
• E)Nestlé immediately apologized and pledged to end its use of unsustainable palm oil.

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Definitions:

Capital Market

The input/factor market in which households supply their savings, for interest or for claims to future profits, to firms that demand funds to buy capital goods.

Investment

New capital additions to a firm’s capital stock. Although capital is measured at a given point in time (a stock), investment is measured over a period of time (a flow). The flow of investment increases the capital stock.

Demand Curve

A graph showing the relationship between the price of a good and the amount of it that consumers are willing to purchase at various prices.

Hoverboards

Self-balancing scooters that use gyroscopic technology to allow users to move based on the direction and speed of their body lean.