Which of the Following Responses Does the Textbook Recommend a Brand

question 145

Multiple Choice

Which of the following responses does the textbook recommend a brand manager take during a social media attack on a brand?

• A)Immediately respond to the attack with aggression to get the attackers to back down.
• B)Ignore your detractors so they will stop commenting.
• C)Communicate your solution with transparency and an approachable tone through multiple social media platforms.
• D)Use only traditional media to reach the target audience because the issues can be explored in greater detail that way.
• E)Accept whatever solution the attackers offer,as quickly as possible.