To Create a Successful Advertising Campaign on Facebook,a Good Strategy

question 38

Multiple Choice

To create a successful advertising campaign on Facebook,a good strategy a brand manager can use is to

• A)create ads that will appear in a specified,strategic position on every page when users log into their profiles.
• B)create and send an e-mail message to every registered Facebook user.
• C)create video ads with a funny,engaging,character spokesperson for the brand that will capture users' attention and "go viral."
• D)create ads that incorporate controversial topics like religion and politics to get Facebook users to "Like" their