One Advantage of Using the Internet as an Advertising Medium

question 36

Multiple Choice

One advantage of using the Internet as an advertising medium is

• A)there is no need to segment markets.
• B)messages are automatically translated into multiple languages.
• C)there are no real costs except computers used for initial encoding.
• D)online ads almost always result in a "click," an action that leads to the purchasing of a product.
• E)it can use animation to capture attention.

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Definitions:

Diversity

The inclusion of individuals representing more than one national origin, color, religion, socioeconomic stratum, sexual orientation, etc.

Frames

Conceptual structures used in communication to help individuals organize their perceptions and understandings of a situation.

Legal Power

The authority vested by law in an entity or individual to make decisions, enforce rules, or control resources.

Mediator

An impartial individual who facilitates communication and negotiation between disputing parties to help them reach a voluntary agreement.