As a Performance Measure,share of Voice Is

question 60

Multiple Choice

As a performance measure,share of voice is

• A)the number of comments users are making on a product or a brand.
• B)the percentage of comments users are making on the unique videos posted about a product or brand.
• C)the brand's share or percentage of all the online social media chatter related to a product category or topic.
• D)the number of users tweeting about a brand or product.
• E)the number of users chatting online about a brand or product..

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Definitions:

Social Loafing

The phenomenon where individuals exert less effort when working in a group than when working alone.

Computer-mediated Interactions

Communication between people that is facilitated by, or takes place through, computer technology, including email, chat rooms, and social media platforms.

Virtual Team

A group of individuals who work together from different geographical locations, facilitated by communication and collaboration technologies.

Distributed Leadership

A leadership approach where authority and decision-making responsibilities are spread among multiple members within a group or organization, emphasizing collaboration and empowerment.