Communication Is the Process of Conveying a Message to Others

question 78

Multiple Choice

Communication is the process of conveying a message to others and it requires six elements.These elements include: a source,a message,a channel of communication,__________,and the processes of encoding and decoding.

• A)a concept
• B)a receiver
• C)an offer
• D)a brand
• E)a slogan

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Definitions:

Psychological Risk

The potential for a purchase or consumption decision to lead to negative psychological outcomes, such as disappointment, regret, or a challenge to one's self-image.

Postpurchase Behavior

Postpurchase behavior involves the actions and reactions of consumers after buying and using a product, including levels of satisfaction, potential for repeat purchases, and the expression of feedback or complaints.

Actual Customers

Individuals who have made a purchase from a business, distinguishing them from potential customers who have not yet made a purchase.

Compensatory Consumers

Consumers who make purchasing decisions by weighing the strengths and weaknesses of different options.