The Percentage of Recipients Who Have Clicked on a Link

question 71

Multiple Choice

The percentage of recipients who have clicked on a link on the Page to visit a specific site is the

• A) fan follow-through percentage.
• B) click-through rate.
• C) pass-through rate.
• D) recipient rate.
• E) website click rate.

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Definitions:

Excess Return

Rate of return in excess of the risk-free rate.

Beta

A measure of a stock's volatility in relation to the overall market, indicating its relative risk.

Regression Analysis

Regression analysis is a statistical method used for estimating the relationships among variables, often for the purpose of determining how one or more independent variables are related to a dependent variable.

Risk-Free Rate

The return on an investment with zero risk of financial loss, typically represented by the yield of government bonds.