Performance Measures for Outputs or Revenues for Social Media Are

question 154

Multiple Choice

Performance measures for outputs or revenues for social media are

• A)less specific than those for traditional media.
• B)easier to track for traditional media such as newspapers and magazines because marketing managers can track the circulation numbers.
• C)easiest to track using Twitter.
• D)more specific than those for traditional media.
• E)the same as for traditional media.

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Definitions:

Interest

The feeling of wanting to learn more about something or to be involved in something.

Selling Stock

The act of selling shares of ownership in a corporation to raise funds or reduce investment in that corporation.

Government Organizations

Public sector agencies or entities that operate at federal, state, or local levels to administer and implement policies and services.

Final Approval

The last stage of approval in a process, ensuring that all conditions or requirements have been met before moving forward.