The Primary Purpose of a Competitive Advertisement Is to

question 290

Multiple Choice

The primary purpose of a competitive advertisement is to

• A)tell people what a product is, what it can do, and where it can be found.
• B)assure current users they made the right choice.
• C)reinforce previous knowledge of a product.
• D)promote a specific brand's features and benefits.
• E)promote the advantages of one product class over another.

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Definitions:

Inductive Sequence

An arrangement of information or arguments that starts with specific observations and leads to a general conclusion.

Deductive Sequence

A logical arrangement of information or arguments that starts from a general premise and leads to a specific conclusion.

Persuasive Approach

A method or technique aimed at convincing others to adopt a particular belief or course of action through reasoning and argumentation.

Follow-up Message

A communication sent to reinforce, remind, check-in, or obtain a response following an initial interaction or message.