While Brand Managers Use Both Traditional and Social Media to Promote

question 193

Multiple Choice

While brand managers use both traditional and social media to promote and advertise their products,traditional media __________ while social media __________.

• A)appeal to a younger audience;appeal to a middle-aged audience
• B)are cheaper;are more creative
• C)are produced quickly and inexpensively by an individual;are expensive to produce and may take a team of specialists months to complete
• D)are generally accessible everywhere to those with smartphones,computers,and tablet devices;are typically produced by an individual and privately owned by them
• E)take longer to produce and use a team of specialists;can be produced inexpensively and quickly by an individual

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Definitions:

Problem Solving

The process of finding solutions to difficult or complex issues through a systematic approach that involves creativity and reasoning.

Operant Conditioning

A method of teaching in which behavior is changed by the use of incentives or disciplinary actions.

Classical Conditioning

An instructional approach where repetitively linking two stimuli causes a reaction, at first prompted by the second stimulus, to be elicited by the first stimulus over time.

Imprinting

A form of learning occurring at a particular life stage that is rapid and apparently independent of the outcomes of behavior.