One of the Disadvantages Associated with Radio as an Advertising

question 52

Multiple Choice

One of the disadvantages associated with radio as an advertising medium is that it

• A)has a long exposure time.
• B)cannot target specific audiences.
• C)has a perishable message.
• D)cannot use humor, sound, and intimacy effectively.
• E)has an unlimited amount of advertising time available.

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Definitions:

Inventory

The total amount of goods and materials held in stock by a business, warehouse, or store.

Gross Domestic Product

Gross Domestic Product (GDP) is the total monetary or market value of all the finished goods and services produced within a country's borders in a specific time period.

Demand

The quantity of a good or service that consumers are willing and able to purchase at various prices during a certain period of time.

Leakage

Any diversion of income from the domestic spending stream; includes saving, taxes, and imports.