For a Promotional Campaign,the Hierarchy of Effects Refers to the Stages

question 10

Multiple Choice

For a promotional campaign,the hierarchy of effects refers to the stages a prospective buyer goes through,which include:

• A)awareness,interest,evaluation,trial,and rejection.
• B)interest,adoption,and brand loyalty.
• C)cognitive,affective,and behavioral.
• D)awareness,interest,evaluation,trial,and adoption.
• E)see an ad,try the product,and buy the product.

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Definitions:

Implied Warranties

Legal guarantees assumed in a transaction, suggesting that a product will meet certain standards even if not explicitly stated.

Discharged From Liability

A situation or legal process wherein an individual or entity is released from a responsibility, duty, or debt, absolving them from further obligations.

Present For Payment

The act of making a financial instrument, like a check or promissory note, available to the person obligated to pay on or by its due date.

Drawee Bank

is the bank upon which a check is drawn, meaning it is the bank where the check issuer has an account from which the check amount is to be paid.