One Advantage of Using the Internet as an Advertising Medium

question 148

Multiple Choice

One advantage of using the Internet as an advertising medium is

• A)it is similar to print advertising since it offers a visual message.
• B)there is no need to segment markets.
• C)messages are automatically translated into multiple languages.
• D)there are no real costs except computers used for initial encoding.
• E)it is relatively simple to run national online campaign across multiple sites.

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Definitions:

Comparative Advantage

The skill of an entity—be it an individual, a company, or a country—to deliver a good or service more efficiently, incurring lower opportunity costs, than competing parties.

Absolute Advantage

The ability of an individual, company, or country to produce a good or service at a lower cost per unit than the competition.

Orange Production

The production process of growing and harvesting oranges, primarily for consumption as fruit or for juice production.

Opportunity Cost

The value of the next best alternative foregone as a result of making a decision.