For Marketers, the Primary Objective of Coupons Is to

question 71

Multiple Choice

For marketers, the primary objective of coupons is to

• A)increase foot traffic in supermarkets.
• B)encourage repeat purchases.
• C)stimulate demand or encourage trial.
• D)retaliate against competitor's actions.
• E)minimize brand-switching.

---

Definitions:

Insomnia

Insomnia is a common sleep disorder that is characterized by difficulty falling asleep, staying asleep, or both, resulting in impaired daytime functioning.

Caudate Nucleus

A nucleus within the brain known for its role in various forms of memory and movement regulation.

Sleep-deprived

A state resulting from not getting enough sleep, affecting mental, physical, and emotional functioning.

Microsleeps

Brief, unintended episodes of loss of attention associated with events such as blank stare, head snapping, and prolonged eye closure, which may happen when a person is fatigued but trying to stay awake.