After the Release of the Movie E

question 86

Multiple Choice

After the release of the movie E.T. ,sales of Hershey's Reese's Pieces soared while Mars,the makers of M&M'S,regretted not permitting its product to be used in the film.This is an example of __________.

• A)product continuity
• B)subsidized advertising
• C)subliminal direction
• D)reverse product placement
• E)product placement