A Publicity Tool That Is Heavily Relied on by Nonprofit

question 164

Multiple Choice

A publicity tool that is heavily relied on by nonprofit organizations, and which involves free space or time donated by the media, is referred to as a

• A) public service announcement.
• B) cooperative advertisement.
• C) cause-related publicity tool.
• D) news conference.
• E) news release.

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Definitions:

Operant Conditioning

A method of instruction by which a behavior's force is adjusted by means of rewards or consequences.

Complex Human Behaviors

Behaviors that result from a combination of factors, including genetic, environmental, and psychological influences, and are not easily predicted or understood.

Rotter's Social Learning Theory

A psychological theory suggesting that the expectations of receiving a reward after observing others' behaviors influence one's own behavior.